Words can have positive, negative, or neutral connotations. In a sentence, the feeling the reader gets can change when a word with a positive connotation is replaced with a word with a negative connotation.
Here are examples of words with positive/neutral and negative connotations used in the same sentence. Notice how they change the meaning of the sentence.
| Positive/Neutral Connotation |
Negative Connotation |
| The football team beat their rivals. |
The football team dominated their rivals. |
| Her sweater looked cozy. |
Her sweater looked corny. |
| Those earrings look inexpensive. |
Those earrings look cheap. |
